> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getfloa.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Preparing Your Marketing

> Build a complete launch-ready marketing system before your product goes live

## Why Pre-Launch Prep Matters

You've created your product. Now comes the crucial step: **preparing to sell it**.

Most creators launch without a plan, hoping customers magically appear. They don't.

<Info>
  **The goal of pre-launch:** Have all marketing assets, strategies, and content ready BEFORE you publish, so you can launch with momentum.
</Info>

This guide walks you through using AI Agents to build everything you need to launch successfully.

***

## Pre-Launch Checklist

Use this workflow to prepare your marketing system in the right order.

<Steps>
  <Step title="1. Brand Identity (Logo + Banner)">
    **What you need:**

    * Logo for profile pictures, website, social media
    * Banner image for website header, social posts, ads

    **How to use AI Agents:**

    ```
    Prompt for Logo Generator:
    "Create a professional logo for my [product name] course. Style: [minimalist/bold/modern]. Colors: [specify or 'suggest based on my niche']. Should work as a small profile picture and website favicon."
    ```

    ```
    Prompt for Banner Generator:
    "Design a banner image for my [product name] course website. Include the tagline '[your tagline]' in large text. Style: [describe mood/tone]. Colors: [match logo or specify]."
    ```

    **Deliverables:**

    * Logo (multiple sizes)
    * Banner (website + social media dimensions)

    <Tip>
      Download both and save to a brand assets folder. You'll reuse these across all marketing materials.
    </Tip>
  </Step>

  <Step title="2. Marketing Strategy">
    **What you need:**

    * Which channels to focus on (Instagram, TikTok, email, LinkedIn, etc.)
    * Timeline (30-day, 60-day, 90-day launch plan)
    * Budget allocation (organic vs paid)
    * Campaign structure and milestones

    **How to use AI Agents:**

    ```
    Prompt for Marketing Strategist:
    "Create a [timeframe] launch strategy for my [product name] course priced at $[price]. 

    My budget: $[amount] or 'organic only'
    My channels: [list platforms you're comfortable with]
    My goal: [number] customers in the first [timeframe]
    My constraints: [e.g., 'I can create content but can't run ads,' 'No video,' etc.]

    Include: channel recommendations, budget breakdown, weekly action steps, key milestones."
    ```

    **Deliverables:**

    * Complete launch roadmap
    * Channel priorities
    * Budget allocation
    * Week-by-week action plan

    <Info>
      **Download this strategy as DOCX.** Reference it weekly during your launch to stay on track.
    </Info>
  </Step>

  <Step title="3. Launch Email Sequence">
    **What you need:**

    * Welcome email (immediate after signup)
    * Value emails (3-5 emails building trust and excitement)
    * Launch announcement email (when product goes live)
    * Urgency email (48 hours before offer ends, if applicable)

    **How to use AI Agents:**

    ```
    Prompt for Marketing Strategist or Content Strategist:
    "Write a 5-email launch sequence for my [product name] course.

    Audience: [describe your target audience]
    Goal: Convert waitlist subscribers to paying customers
    Price: $[amount]
    Tone: [encouraging/professional/casual/urgent]

    Email 1: Welcome + what to expect
    Email 2-4: Value/education (address pain points, share wins, build trust)
    Email 5: Launch announcement with CTA

    Include subject lines and recommended send timing."
    ```

    **Deliverables:**

    * 5 complete emails with subject lines
    * Send schedule (Day 0, Day 2, Day 4, Day 6, Launch Day)
  </Step>

  <Step title="4. Content Calendar (Pre-Launch + Launch)">
    **What you need:**

    * 30-60 days of content ideas for your primary platform(s)
    * Mix of educational, promotional, and engagement content
    * Posting schedule with dates

    **How to use AI Agents:**

    ```
    Prompt for Content Strategist:
    "Create 60 days of [platform] content for my [product name] course.

    Content split:
    - 40% educational (pain points, tips, insights)
    - 40% promotional (product teasers, testimonials, benefits)
    - 20% engagement (polls, questions, behind-the-scenes)

    Include full scripts for the top 10 promotional posts.
    Posting frequency: [3x per week / daily / etc.]
    Launch date: [specify date]"
    ```

    **Deliverables:**

    * 60 content ideas (hooks + angles)
    * 10 full scripts (for high-impact posts)
    * Posting calendar with dates

    <Tip>
      **Batch create content:** Use the calendar to film/write everything in 1-2 days, then schedule ahead.
    </Tip>
  </Step>

  <Step title="5. Ad Creatives (If Running Paid Ads)">
    **What you need:**

    * 3-5 ad image variants (for A/B testing)
    * Ad copy (headlines, body text, CTAs)
    * Landing page optimization recommendations

    **How to use AI Agents:**

    ```
    Prompt for Image Generation:
    "Create an ad image for my [product name] course. Target audience: [describe]. Include text: '[headline]' and '[CTA]'. Style: [attention-grabbing/professional/bold]. Colors: [specify]."

    Repeat 3-5 times with different headlines/angles.
    ```

    ```
    Prompt for Marketing Strategist:
    "Write ad copy for 5 different angles targeting [audience] for my [product name] course priced at $[price].

    Angles to test:
    1. Pain point (struggling with X)
    2. Transformation (from X to Y)
    3. Proof (students achieved Z)
    4. Urgency (limited spots/time)
    5. Guarantee (risk-free)

    Include headline, body copy (50-75 words), and CTA for each."
    ```

    **Deliverables:**

    * 5 ad images
    * 5 ad copy variants
    * Testing plan (which to run first)
  </Step>

  <Step title="6. Sales Page Copy (Optional Optimization)">
    Floa generates your sales page automatically, but you can enhance it with Agents.

    **How to use AI Agents:**

    ```
    Prompt for Marketing Strategist:
    "Review my course sales page and suggest improvements.

    Product: [name and brief description]
    Current headline: [your headline]
    Current description: [paste description]
    Price: $[amount]
    Target audience: [describe]

    Suggest:
    - Stronger headline options (5 variants)
    - Benefit-focused bullet points (10)
    - Objection-handling copy (address common hesitations)
    - Stronger CTA language"
    ```

    **Deliverables:**

    * Alternative headlines
    * Benefit bullets
    * FAQ/objection-handling copy

    You can manually update your sales page in Floa's product settings with this copy.
  </Step>
</Steps>

***

## Example Pre-Launch Timeline

**Day 1-3:**

* Create logo and banner (Week 1, Day 1)
* Build marketing strategy (Week 1, Day 2-3)
* Generate content calendar (Week 1, Day 4-5)

**Day 3-6:**

* Batch create content for Weeks 1-2 of calendar
* Write launch email sequence
* Set up email automation (if using a tool like ConvertKit, Mailchimp)

**Day 6-7:**

* Create ad creatives and copy (if running ads)
* Finalize sales page copy
* Test checkout flow (make a \$0 test purchase)

**1 Day Before Launch:**

* Schedule social content for launch week
* Warm up email list (send first 2 emails)
* Set up tracking (UTM links, conversion pixels)

**Launch Day:**

* Publish product on Floa Marketplace
* Send launch email
* Post on all platforms
* Monitor sales and traffic

***

## Common Pre-Launch Mistakes

<CardGroup cols={2}>
  <Card title="Launching Without Email List" icon="envelope">
    **Problem:** No one to notify on launch day.

    **Fix:** Build a waitlist 2-4 weeks before launch. Use social content to drive signups.
  </Card>

  <Card title="Creating Content the Day Of" icon="calendar">
    **Problem:** Rushed, low-quality posts that don't convert.

    **Fix:** Use Agents to batch create 30-60 days of content ahead of time.
  </Card>

  <Card title="No Clear Launch Date" icon="clock">
    **Problem:** "Coming soon" with no deadline = no urgency.

    **Fix:** Set a firm launch date and build countdown momentum.
  </Card>

  <Card title="One-Channel Strategy" icon="bullseye">
    **Problem:** If that channel fails, launch fails.

    **Fix:** Use 2-3 channels minimum (e.g., Instagram + Email + LinkedIn).
  </Card>
</CardGroup>

***

## Pre-Launch Checklist Summary

Use this as your final review before publishing:

* [ ] Logo created and saved
* [ ] Banner created and saved
* [ ] Marketing strategy downloaded and reviewed
* [ ] 30-60 days of content created and scheduled
* [ ] Launch email sequence written and automated
* [ ] Ad creatives and copy ready (if running paid)
* [ ] Sales page copy optimized
* [ ] Checkout flow tested
* [ ] Launch date set and promoted
* [ ] Waitlist built (if applicable)

***

## Next Steps

<CardGroup cols={2}>
  <Card title="Learn Better Prompting" icon="pen" href="/tips-tricks/effective-prompts">
    Get more out of AI Agents with clear, specific prompts
  </Card>

  <Card title="Pricing Strategy" icon="dollar-sign" href="/tips-tricks/positioning">
    Determine the right price and payment structure
  </Card>

  <Card title="AI Agents Overview" icon="sparkles" href="/features/ai-agents">
    Understand all available agents and their capabilities
  </Card>

  <Card title="Content Strategy" icon="calendar" href="/tips-tricks/content-strategy">
    Build ongoing content plans for growth after launch
  </Card>
</CardGroup>

***

<Tip>
  **Pro tip:** Don't wait until your product is "perfect" to start marketing prep. Begin building assets and audience while Floa generates your course.
</Tip>