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What Are Product Ideas?

After selecting your Offer Power Zone, Floa generates 9 specific product concepts designed to serve that market. These aren’t vague suggestions — each is a complete product blueprint with positioning, pricing, and a clear transformation map showing exactly how you’ll change your customers’ lives.
Your job: Select the one product idea that best aligns with your expertise, pricing comfort, and the transformation you’re excited to deliver.

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What You Get: 9 Product Ideas

Each of the 9 ideas appears as an interactive card you can click to expand and review in detail. All 9 ideas are:
  • Tailored to your selected Offer Power Zone
  • Market-validated with pricing recommendations
  • Backed by transformation maps (before -> after)
  • Designed as 25-lesson courses

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Variety Within Your Niche

While all 9 ideas target the same Offer Power Zone, they explore different angles: Different Transformations:
  • Idea 1: Quick wins (30-day intensive)
  • Idea 2: Deep mastery (90-day program)
  • Idea 3: Specific sub-skill (laser-focused)
Different Positioning:
  • Idea 4: Beginner-friendly foundation
  • Idea 5: Advanced optimization
  • Idea 6: Hybrid approach combining methods
Different Price Points:
  • Idea 7: Premium ($297+)
  • Idea 8: Mid-tier ($97-$197)
  • Idea 9: Accessible ($49-$79)
All 9 ideas are equally viable. There’s no “best” option — only the one that fits your goals and teaching style.

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Understanding a Product Idea Card

Each card contains 3 key elements that help you evaluate the product.
1

Product Description

What it is: A clear explanation of what the product teaches and how it’s positioned.The description includes:
  • The specific transformation or outcome
  • Who the product is for (audience specificity)
  • The unique approach or methodology
  • Time frame (e.g., “30 days” or “self-paced”)
  • What makes this product different from alternatives
Example:
“A 30-day intensive program that teaches freelance graphic designers to land their first 5 corporate clients through warm introductions and strategic partnerships — without cold outreach, a massive portfolio, or years of experience. Built around the Relationship-First Framework, this course focuses on positioning, value communication, and leveraging existing networks to attract high-paying clients quickly.”
2

Price Recommendation

What it is: A data-driven pricing suggestion based on market analysis and perceived value.The price includes:
  • Amount: Single price point (e.g., “$197”)
  • Payment structure: Recommended model (one-time, monthly, etc.)
  • Rationale: Based on willingness to pay and market data
Examples:
  • “$297 one-time payment” (premium positioning)
  • “$97/month for 3 months” (payment plan option)
  • “$49 one-time payment” (accessible entry point)
This is a recommendation, not a rule. After product generation, you can set any price you want in the product settings.
What influences the price:
  • Depth and complexity of transformation
  • Time commitment from students
  • Competitive pricing in the niche
  • Perceived value and urgency
  • Market willingness to pay
3

Transformation Map (Before vs After)

What it is: A clear breakdown of how your students will change across 3 dimensions.This is the foundation of your customer journey — Floa uses this map to structure the 5 stages and 25 modules.

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The 3 Dimensions: Has | Does | Status

Before: What they currently have (or lack)Examples:
  • “Has a portfolio of 20+ designs but no paying clients”
  • “Has basic fitness knowledge but no structured workout plan”
  • “Has 500 Instagram followers but no monetization strategy”
  • “Has chronic back pain and limited mobility”
After: What they’ll have by the endExamples:
  • “Has 5 high-paying retainer clients and a referral pipeline”
  • “Has a personalized 12-week workout program and meal plan”
  • “Has a $5K/month digital product business and 10K engaged followers”
  • “Has a pain-free back and full range of motion”
What this dimension captures: Tangible resources, assets, skills, tools, or physical/mental states they’ll acquire.
Before: What they currently do (often ineffectively)Examples:
  • “Spends hours cold emailing with no responses”
  • “Works out sporadically with no consistency or progress”
  • “Posts content randomly hoping something goes viral”
  • “Takes painkillers daily and avoids physical activity”
After: What they’ll do differently (new habits and behaviors)Examples:
  • “Attracts clients through referrals and strategic partnerships”
  • “Follows a structured training plan 4x/week with progressive overload”
  • “Creates content strategically, launches products quarterly, builds an email list”
  • “Exercises daily, maintains proper posture, manages stress effectively”
What this dimension captures: Daily actions, habits, routines, and behavioral patterns that change through the transformation.
Before: Their current identity, emotional state, or market positionExamples:
  • “Struggling freelancer living project to project”
  • “Out-of-shape beginner overwhelmed by fitness advice”
  • “Unknown creator stuck in the content hamster wheel”
  • “Chronic pain sufferer dependent on medication”
After: Their transformed identity and new stateExamples:
  • “Confident designer with predictable $10K/month income”
  • “Fit and energized with sustainable healthy habits”
  • “Established creator with passive income and authority”
  • “Active and pain-free living life without limitations”
What this dimension captures: Self-perception, confidence, market positioning, emotional state, and how they see themselves (and how others see them).

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Example: Complete Transformation Map

Product: “Freelance Designer to High-Paying Client Magnet (30 Days)”Price: $197 one-time paymentTransformation Map:
DimensionBeforeAfter
HasHas a portfolio of 20+ designs but no paying clients or predictable incomeHas 5 high-paying retainer clients, a referral pipeline, and a value-based pricing structure
DoesSpends hours cold emailing, applying to job boards, and competing on price in crowded marketplacesAttracts clients through warm introductions, strategic partnerships, and referrals without cold outreach
StatusStruggling freelancer living project to project, undercharging, and feeling like “just another designer”Confident designer with predictable $10K/month income, positioned as a go-to expert in their niche
This transformation map becomes your customer journey. Floa designs the 5 stages and 25 modules to move students from the “Before” state to the “After” state across all three dimensions.

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How to Choose the Right Product Idea

Selecting your product is the second most important decision in the creation process (after selecting your Offer Power Zone). Everything that follows — the customer journey, lesson content, and transformation — stems from this choice.

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Decision Framework

1

Start with the Transformation That Resonates

Ask yourself:
  • Which “After” state excites me most?
  • Which “Before” state do I deeply understand?
  • Which transformation have I experienced (or helped others achieve)?
  • Which outcome would I be proud to deliver?
Why this matters first: You need to believe in the transformation to teach it authentically. If the “After” state doesn’t excite you, teaching it will feel like a grind.
Good signals:
  • “I’ve lived this transformation myself”
  • “I’ve helped multiple people achieve this”
  • “This is the outcome I’m known for”
  • “I get energized talking about this change”
Bad signals:
  • “This sounds profitable but boring”
  • “I’d need to fake expertise here”
  • “I don’t really care if students achieve this”
  • “This feels misaligned with my values”
2

Evaluate the Price Point

Once you’ve shortlisted 2-3 transformations you love, compare their pricing.Ask yourself:
  • Am I comfortable charging this price?
  • Does this price match my perceived authority/expertise?
  • Will my audience pay this amount?
  • Does the transformation justify the price?
Best if:
  • You have established authority or credentials
  • The transformation is high-value (career/income/health)
  • Your audience can afford it (business owners, professionals)
  • You’re comfortable positioning yourself as premium
Risk:
  • May limit audience size
  • Requires strong proof/credibility upfront
  • Harder to sell to beginners or hobbyists
Best if:
  • You’re building authority (not fully established yet)
  • The transformation is meaningful but not life-changing
  • You want a balance between accessibility and perceived value
  • Your audience is ambitious but budget-conscious
Sweet spot for most creators — high enough to attract serious students, low enough for impulse purchases.
Best if:
  • You’re testing the market or building an audience
  • The transformation is a “first step” or foundation
  • You want high volume and quick validation
  • Your audience is beginners or younger (students, early career)
Risk:
  • May undervalue your expertise
  • Attracts tire-kickers or freebie-seekers
  • Harder to scale revenue without volume
You can change the price later. The recommendation is a starting point based on market data, but you set the final price in product settings.
3

Consider Your Teaching Comfort Zone

Look at the Description of each product idea.Ask yourself:
  • Do I have the expertise to teach this transformation?
  • Can I deliver on the promise in 25 lessons?
  • Am I comfortable with the time frame (30 days vs 90 days)?
  • Does the teaching approach match my style?
Red flags:
  • Description uses jargon you don’t understand
  • Promises outcomes you’ve never personally achieved
  • Requires expertise you’d need to fake
  • Time frame feels unrealistic for the transformation
4

Visualize Your Ideal Student

For each product idea, imagine the person who buys it.Ask yourself:
  • Would I enjoy teaching this person?
  • Do I understand their frustrations deeply?
  • Can I empathize with their “Before” state?
  • Would I be friends with them in real life?
Why this matters: You’ll be creating content for this avatar. If you don’t like or understand them, creating lessons will feel forced.
5

Trust Your Gut (But Use Data)

After analyzing transformation, price, and teaching fit, listen to your instinct.Good signals:
  • “I can see myself teaching this”
  • “This feels aligned with my brand”
  • “I know exactly how to deliver this transformation”
  • “Students would rave about this result”
Bad signals:
  • “This sounds good on paper but feels off”
  • “I’m choosing this just for the price”
  • “I don’t believe I can deliver this”
  • “This feels like someone else’s product, not mine”
Don’t chase price alone. A product you’re lukewarm about will fail. A product you’re passionate about will thrive.

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What Happens After You Choose

Once you select a product idea and click Continue, Floa moves to the next step: generating your customer journey.

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The Product Idea Becomes the Blueprint

Your selected transformation map (Before -> After in Has/Does/Status) is the foundation for:
  1. Customer Journey Design
    • The 5 stages map the progression from “Before” to “After”
    • Each stage moves students closer across all 3 dimensions
    • The journey is reverse-engineered from your transformation map
  2. Module Content
    • Each of the 25 modules teaches a skill or mindset shift needed for the transformation
    • Lessons are sequenced to build progressively toward the “After” state
    • Content addresses the specific gaps between “Before” and “After”
  3. Marketing Copy
    • Your product description, sales page, and positioning are built from the transformation map
    • “Before” state = pain points and hooks
    • “After” state = benefits and outcomes
This is why selecting the right product idea matters. Everything Floa generates next — journey structure, lesson content, positioning — stems from this transformation map.

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Can You Go Back?

⚠️ Important: Once you click Continue, you cannot return to regenerate product ideas. You CAN:
  • View the other 8 product ideas (they remain visible)
  • Review your selected idea before generation starts
You CANNOT (yet):
  • Regenerate new product ideas without starting over
  • Switch to a different idea after generation begins
  • Modify the transformation map
Coming soon: Ability to regenerate product ideas and switch between options. For now: Take your time reviewing all 9 ideas before committing.

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Understanding Price Recommendations

The price suggestion on each product idea isn’t random — it’s calculated based on market intelligence.

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What Influences Pricing

Transformation Value

Higher-stakes outcomes (career, income, health) command premium pricing

Market Willingness to Pay

What similar products sell for in your niche and audience’s buying power

Time Commitment

Longer transformations (90 days vs 7 days) typically justify higher prices

Competitive Positioning

Where you sit relative to alternatives (premium, mid-market, budget)

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Payment Structure Recommendations

Floa suggests one of three models:
Recommended for:
  • Self-paced courses ($49-$297)
  • Transformations with clear endpoints
  • Products without ongoing support
  • Building your first audience
Example: “$197 one-time payment”Pros:
  • Simple and clear
  • No churn management
  • Easier to sell (no commitment)
Cons:
  • Lower lifetime value per customer
  • No recurring revenue
Recommended for:
  • Higher-priced products ($197+)
  • Lowering barrier to entry
  • Attracting more buyers upfront
Example: “$97/month for 3 months” (total: $291)Pros:
  • More affordable upfront
  • Higher total revenue (payment plan premium)
  • Better conversion on expensive products
Cons:
  • Requires payment processing for installments
  • Risk of cancellations mid-plan
Recommended for:
  • Ongoing programs with new content
  • Community or coaching components
  • Products with continuous value
Example: “$49/month (cancel anytime)”Pros:
  • Recurring revenue
  • Higher lifetime value
  • Builds long-term relationships
Cons:
  • Requires retention strategies
  • Churn management overhead
  • Not ideal for one-time transformations
You’re not locked into the recommended payment structure. After generation, you can set any price and payment model in product settings.

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Common Mistakes to Avoid

Choosing Price Over Passion

Don’t pick the $297 priced product if you’re lukewarm about the transformation. A $97 product you love will outperform.

Ignoring Your Expertise Gap

If a product idea requires knowledge you don’t have, skip it. Authenticity > opportunity.

Overthinking the Decision

Analysis paralysis is real. If 2-3 ideas feel good, pick one and move forward. You can create sequels later.

Copying What Seems Popular

Don’t pick an idea just because it “sounds like what everyone else sells.” Differentiation matters.

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FAQs

Yes. The 9 product idea cards remain visible after you select one.However, you cannot regenerate new ideas without backing out and starting over (which costs a Product Credit).
Different transformations have different market values.Example in the same Offer Power Zone:
  • Idea 1: “Land your first client in 7 days” → $49 (quick win, foundational)
  • Idea 2: “Build a 10K/month design business in 90 days” → $297 (comprehensive, high-value)
Both serve freelance designers but at different price points based on scope and value.
Yes. The price recommendation is a starting point.After generation, go to Product Settings and set any price you want. You can also change it anytime.
Not yet. The transformation map is locked once generated.Coming soon: Ability to edit the Before/After states before generating the customer journey.
You have two options:Option 1: Back out and refine your Offer Power Zone selection
Option 2: Contact support for guidanceBacking out before clicking “Continue” means your Product Credit is not consumed. You can restart with a different OPZ or refined prompt.
Yes. All Floa products are 25 lessons (5 stages × 5 modules).However, the time frame varies:
  • Idea 1: “30-day intensive”
  • Idea 2: “90-day self-paced program”
  • Idea 3: “12-week transformation”
The lesson count is fixed, but the delivery timeline adapts to the transformation.
Yes! You can create as many products as you want (within your plan’s Product Credit allocation).Many creators:
  • Start with a foundational product (lower price)
  • Then create an advanced sequel (higher price)
  • Or create different products for different sub-niches
Each new product requires a Product Credit.

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Next Steps

Once you’ve selected your product idea, Floa generates the customer journey structure for your review.

Continue to Customer Journey

Learn how Floa maps your transformation into a 5-stage, 25-module learning experience
Quick recap: Choose the transformation you’re most excited to deliver, at a price point you’re comfortable with. The transformation map becomes the blueprint for your entire course.