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Why Prompting Matters

The quality of Floa’s outputs — from Offer Power Zones to marketing strategies to logos — depends heavily on the quality of your prompts.
Think of prompts as instructions to a highly skilled team member. Vague instructions = generic outputs. Clear instructions = tailored, high-quality results.
Good prompts:
  • Save AI Message Credits (fewer follow-ups needed)
  • Reduce generation time (less back-and-forth)
  • Produce better outputs (aligned with your vision)
  • Minimize frustration (get it right the first time)
This guide covers prompting for two main use cases:
  1. Product creation (your initial prompt that generates Power Zones)
  2. AI Agents (image generation, marketing strategies, content plans)

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Product Creation Prompts

Your initial prompt is what Floa uses to generate your 9 Offer Power Zones. Everything that follows — Product Ideas, Customer Journey, lessons — stems from this first input.

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What to Include in Your Initial Prompt

At minimum, your prompt should have:
  1. Your expertise or knowledge area
  2. Your target audience
  3. The transformation or outcome they want
Optional (but helpful):
  • Specific pain points or problems
  • Your unique approach or methodology
  • Context about why this audience struggles
You don’t need to specify: Time frame, pricing, or format. Floa will generate diverse options across all 9 Power Zones and Product Ideas.

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Good Initial Prompt Examples

Both minimal and detailed prompts can work well. Choose based on how much context you want to provide.
Prompt:
“I want to teach freelance graphic designers how to land high-paying clients.”
Why this works:
  • Clear expertise (freelance graphic design)
  • Specific audience (designers)
  • Defined transformation (land high-paying clients)
What Floa will generate:
  • 9 Offer Power Zones exploring different angles (relationship-building, portfolio strategies, pricing tactics, etc.)
  • Diverse Product Ideas with varied price points and time frames
Prompt:
“I want to teach freelance graphic designers who are stuck in portfolio paralysis how to land their first 5 high-paying corporate clients in 30 days using relationship-building strategies, without cold outreach or needing a massive portfolio.”
Why this works:
  • Clear expertise (freelance graphic design)
  • Specific audience (designers stuck in portfolio paralysis)
  • Defined transformation (land 5 high-paying corporate clients)
  • Unique approach (relationship-building, no cold outreach)
  • Pain point addressed (portfolio paralysis)
What Floa will generate:
  • 9 Offer Power Zones laser-focused on this specific angle
  • Product Ideas aligned with the relationship-building methodology
Prompt (Minimal):
“I help busy parents get fit without going to a gym.”
Prompt (Detailed):
“I teach busy parents with young kids who struggle to find time for fitness how to build strength and energy through 20-minute home workouts, without expensive equipment, meal prep stress, or leaving the house.”
Both work! Choose based on how specific you want the Power Zones to be.
Prompt (Minimal):
“I teach aspiring writers how to finish their first novel.”
Prompt (Detailed):
“I guide aspiring novelists who’ve been stuck on chapter 3 for years how to complete a full 80,000-word manuscript in 90 days using structured outlining and accountability systems, even if they only have 30 minutes per day.”
Prompt (Minimal):
“I teach coaches how to get their first 10 clients.”
Prompt (Detailed):
“I help new life coaches who’ve completed certification but have no clients yet land their first 10 paying clients in 60 days through organic LinkedIn strategies and authentic relationship-building, without feeling salesy or spammy.”

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Common Mistakes in Initial Prompts

Example: “I want to teach business.”
Problem: No audience, no transformation, no expertise area specified.
Fix: “I teach solopreneurs how to build profitable service businesses.”
Example: “I teach left-handed designers in Norway how to use Figma plugins for isometric illustrations.”
Problem: Market is too small to validate.
Fix: “I teach graphic designers how to master advanced Figma techniques for client work.”
Example: “I want to help people do better stuff they need to improve on in their lives.”
Problem: No specificity whatsoever.
Fix: “I teach young professionals how to overcome procrastination and build productive habits.”
Example: “I want to teach a 12-module course on time management tools.”
Problem: Focuses on format, not transformation.
Fix: “I teach overwhelmed freelancers how to reclaim 10+ hours per week using simple management systems.”

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What If Your Power Zones Don’t Match?

If the 9 Offer Power Zones generated don’t align with your expertise or interest, refine your initial prompt and start over.
1

Identify the Mismatch

Ask yourself:
  • Are the zones targeting the wrong audience?
  • Do they focus on a different transformation than I intended?
  • Are they too broad or too narrow?
Example mismatch:
  • Your prompt: “I teach productivity”
  • Zones generated: Corporate time management, Student study systems, Parent scheduling
  • But you wanted: Freelancer productivity specifically
2

Make Your Prompt More Specific

Fix: Add audience specificityRefined prompt:
“I teach freelance creatives how to manage multiple client projects without burnout or missed deadlines.”
This narrows the focus and generates zones tailored to freelancers.
3

Add Context About the Problem

If zones still miss the mark, add why your audience struggles.Example:
“I teach freelance creatives who constantly overcommit and work late nights how to manage 5+ client projects simultaneously with clear boundaries and sustainable workflows.”
This gives Floa more context to generate relevant zones.
4

Start Over (Credit Lost)

Back out before selecting a Power Zone — however, your Product Credit will be lost.Try a new prompt with more clarity.
Product Ideas are generated automatically based on your selected Offer Power Zone. You cannot prompt separately for Product Ideas — they’re tailored to whichever OPZ you choose.

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Part 2: AI Agent Prompts

Once you’ve created a product, you’ll use AI Agents to generate marketing materials, logos, banners, and content strategies. Good agent prompts = fewer credits wasted, better outputs.

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General Principles for All Agents

Be Specific Upfront

Vague prompts force agents to ask follow-up questions, wasting credits.Include relevant details in your first message.

State Constraints Early

Budget, timeline, channels, format preferences — mention these upfront.Agents can tailor outputs to your constraints immediately.

Describe What You Want

Focus on outcomes, not vague directions.“Minimalist logo with blue tones” > “Make it look professional”

Keep What You Like

When refining, mention what’s working so the agent doesn’t remove it.“I love the color palette, but simplify the icon”

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Image Generation Prompts (Logos, Banners, Graphics)

Image generation agents create visuals based on your description. The more specific, the better.

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What to Include

1

Describe the Style

Examples:
  • “Minimalist and modern”
  • “Bold and playful”
  • “Corporate and trustworthy”
  • “Hand-drawn and organic”
2

Mention Colors (If You Have Preferences)

Examples:
  • “Use blue and purple tones”
  • “Stick to black and white only”
  • “Warm colors (orange, yellow, red)”
If you don’t specify colors, the agent will choose based on your product’s niche and tone.
3

Specify Key Elements

Examples:
  • “Incorporate a brain icon”
  • “Include a mountain silhouette”
  • “Use geometric shapes only”
4

Define Use Case (Optional but Helpful)

Examples:
  • “Should work as a small profile picture”
  • “For website header and social media”
  • “Needs to be legible at thumbnail size”

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Good Image Prompt Examples

Prompt:
“Create a minimalist logo with a brain icon for my memory improvement course. Use blue and purple tones. Should work well as a small profile picture.”
Why this works:
  • Style defined (minimalist)
  • Element specified (brain icon)
  • Colors mentioned (blue and purple)
  • Use case clear (profile picture)
Prompt:
“Create a social media graphic announcing my freelance designer course launch. Professional but approachable style. Include ‘5 Spots Left’ and ‘Enroll Now’ text. Use my brand colors: teal (#1ABC9C) and dark gray (#2C3E50).”
Why this works:
  • Use case clear (social media launch graphic)
  • Tone defined (professional but approachable)
  • Text specified (urgency + CTA)
  • Exact brand colors provided

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Bad Image Prompt Examples

Too vague:
“Make me a logo.”
Problem: No style, colors, elements, or context. Agent will ask follow-ups (wastes credits). Too restrictive:
“Create a logo with exactly 3 shades of #2C5F8D blue, a brain made of 12 interconnected nodes, Helvetica Neue Bold 18pt font, 2px stroke weight, positioned 15 degrees off-center with 8px padding on the left…”
Problem: Over-specifies technical details. Let the AI handle design execution — just describe the vision.

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Text & Strategy Generation Prompts (Marketing, Content, etc.)

For marketing strategies, content plans, and copywriting, specificity upfront saves credits.

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What to Include

1

State Your Goal

Examples:
  • “I want to launch my course and get 50 customers”
  • “I need a 60-day content calendar for TikTok”
  • “Create an email sequence to nurture trial users”
2

Specify Budget (If Relevant)

Examples:
  • “I have $500 for ads”
  • “Organic only — no ad budget”
  • “Willing to spend $2,000 on launch”
3

Define Timeline

Examples:
  • “Launching in 30 days”
  • “Need content for the next 90 days”
  • “6-week pre-launch campaign”
4

Mention Channels or Constraints

Examples:
  • “Focus on Instagram and email marketing”
  • “I’m comfortable creating content but not running ads”
  • “LinkedIn and blog content only”
5

Clarify Format (If Needed)

Examples:
  • “Give me full scripts, not just ideas”
  • “Include posting schedule with dates”
  • “Break this into weekly action steps”

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Good Strategy Prompt Examples

Prompt:
“Create a 60-day launch strategy for my freelance designer course. I have $500 for ads, want to focus on Instagram and email marketing, and my goal is 50 customers at $197 each. I’m comfortable creating content but not running paid ads myself.”
Why this works:
  • Timeline clear (60 days)
  • Budget specified ($500 for ads)
  • Channels defined (Instagram + email)
  • Goal stated (50 customers at $197)
  • Constraint mentioned (can’t run ads personally)
What the agent will provide:
  • Organic Instagram content strategy
  • Email list building tactics
  • Ad creative recommendations (for someone else to execute)
  • Week-by-week action plan
  • Budget allocation
Prompt:
“Create 30 days of TikTok content ideas for my freelance designer course. Include full scripts with hooks and CTAs for the top 10 ideas. Content should focus on overcoming portfolio paralysis and landing first clients. Posting 3x per week.”
Why this works:
  • Platform specified (TikTok)
  • Time frame clear (30 days)
  • Format requested (full scripts for top 10)
  • Theme defined (portfolio paralysis, landing clients)
  • Frequency stated (3x per week)
What the agent will provide:
  • 30 content ideas (hooks + angles)
  • 10 full scripts (hook, body, CTA)
  • Posting calendar (which days to post)
Prompt:
“Write a 5-email sequence to activate trial users of my fitness program. Goal is to get them to complete their first workout within 48 hours. Tone should be encouraging and motivational, not pushy. Include subject lines and send timing recommendations.”
Why this works:
  • Purpose clear (activate trial users)
  • Goal defined (complete first workout in 48h)
  • Quantity specified (5 emails)
  • Tone requested (encouraging, not pushy)
  • Format clarified (subject lines + timing)
What the agent will provide:
  • 5 complete emails with subject lines
  • Recommended send schedule (e.g., Day 0, Day 1, Day 2, Day 3, Day 5)
  • CTAs tailored to first workout completion

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Bad Strategy Prompt Examples

Too vague:
“Give me content ideas for TikTok.”
Problem: No time frame, theme, quantity, or format. Agent will ask follow-ups (wastes 1-2 credits). Better:
“Create 30 days of TikTok content ideas for my freelance designer course, focusing on landing clients. Include full scripts for the top 5 ideas.”
No constraints:
“Create a marketing strategy for my course.”
Problem: No budget, timeline, channels, or goals. Agent will ask follow-ups (wastes 1-2 credits). Better:
“Create a 90-day organic marketing strategy for my course. Focus on LinkedIn and email. Goal: 100 customers at $97. No ad budget.”

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Part 3: Refining & Iterating on Outputs

When the first output isn’t quite right, how you refine matters.

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Good Refinement Prompts

1

Keep What You Like

Mention elements you want to preserve.Example:
“I love the color palette and overall layout, but simplify the brain icon to just 3 curved lines instead of the detailed network.”
Why this works: Agent knows what to keep vs. change.
2

Be Specific About Changes

Describe exactly what needs to change.Example:
“Make the text larger and move it to the top-left corner. Also, darken the background to improve contrast.”
Why this works: Clear, actionable instructions.
3

Reference What's Not Working

Explain the problem, not just that you don’t like it.Example:
“The icon feels too busy for a small logo. Can you simplify it so it’s recognizable at 32×32 pixels?”
Why this works: Agent understands the issue and can solve it effectively.

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Bad Refinement Prompts

Too vague:
“Make it better.”
Problem: Agent doesn’t know what’s wrong or what “better” means.
No context:
“I don’t like it.”
Problem: Doesn’t explain what to change.
Contradictory:
“Make it simpler but add more detail.”
Problem: Conflicting instructions lead to poor results.

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Part 4: Credit Optimization Strategies

Every AI Agent message costs 1 AI Message Credit. Use these strategies to minimize waste.
One detailed prompt > three vague prompts with follow-ups.
Save 2+ credits per request.
If you’ve iterated 4-5 times and still aren’t happy, start a new chat.
Previous context carries over in the same chat, which can limit creativity.
Instead of: “Create a logo” (1 credit), then “Now create a banner (1 credit)…
Try: “Create a logo and banner that share the same design style” (1 credit)
Note: This doesn’t always work for complex requests, but worth trying.
If you’re 80% happy, download the output (free) and make final tweaks in Canva, Figma, or Google Docs.
Saves credits on minor refinements.

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Part 5: Copy/Paste Prompt Templates

Use these templates as starting points. Fill in the brackets and customize as needed.

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Product Creation Templates

Prompt:
“I teach [specific audience] how to [transformation/outcome] using [your method/framework], so they can [ultimate benefit].”
Example:
“I teach burnt-out corporate professionals how to transition into freelance consulting using the ‘Side-to-Full-Time’ framework, so they can quit their 9-5 within 6 months.”
Prompt:
“I help [audience] master [specific skill] so they can [outcome], even if [common barrier].”
Example:
“I help beginner guitarists master their first 10 songs so they can play at social gatherings, even if they’ve never touched an instrument before.”
Prompt:
“I guide [audience with problem] to [desired state] through [method], without [pain point].”
Example:
“I guide busy parents with chronic back pain to pain-free movement through 15-minute daily routines, without expensive equipment or leaving the house.”
Prompt:
“I teach [audience] how to [create/achieve something] by [timeframe or method], even if [limiting belief].”
Example:
“I teach aspiring novelists how to finish their first 80,000-word manuscript in 90 days, even if they only have 30 minutes per day to write.”

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AI Agent Templates

Prompt:
“Create a [type of image] for my [product/purpose]. Style: [describe style]. Colors: [specify if relevant]. Include [key elements]. Should work for [use case].”
Example:
“Create a banner image for my productivity course. Style: clean and modern. Colors: blue and white. Include a clock icon and the tagline ‘Reclaim 10 Hours Per Week.’ Should work for website header and social media.”
Prompt:
“Create a [timeframe] launch strategy for my [product]. Budget: [amount or ‘organic only’]. Channels: [platforms]. Goal: [number] customers at [price]. Constraints: [any limitations].”
Example:
“Create a 60-day launch strategy for my fitness program. Budget: $1,000 for ads. Channels: Instagram, TikTok, email. Goal: 100 customers at $49. Constraints: I can create content but need help with ad strategy.”
Prompt:
“Create [quantity/timeframe] of [platform] content ideas for my [product]. Include [format/detail level]. Theme: [focus area]. Posting frequency: [how often].”
Example:
“Create 90 days of LinkedIn content ideas for my freelance consulting course. Include full post copy for the top 20 ideas. Theme: transitioning from corporate to freelance. Posting frequency: 3x per week.”

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Quick Reference: Do’s and Don’ts

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DO

  • Be specific about audience and transformation
  • Mention constraints upfront (budget, timeline, channels)
  • Describe what you like when refining
  • Start a new chat if stuck after 4-5 iterations
  • Download outputs and edit externally when close

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DON’T

  • Use vague language (“make it professional”)
  • Wait for agents to ask follow-ups (wastes credits)
  • Keep refining endlessly in the same chat
  • Over-specify technical details
  • Say “I don’t like it” without explaining why

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Next Steps

Now that you know how to write effective prompts:

Create Your Product

Use your new prompting skills to generate high-quality Power Zones

Use AI Agents

Generate marketing materials with clear, specific prompts

Understand Credits

Learn how credit consumption works and optimize usage

Improve Your Offering

Use AI Agents to refine and enhance your product after launch
Pro tip: Save your best prompts in a doc outside Floa. Build a personal library of prompts that work well for your niche and style. Reuse and adapt them for future products.