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Why Pre-Launch Prep Matters

You’ve created your product. Now comes the crucial step: preparing to sell it. Most creators launch without a plan, hoping customers magically appear. They don’t.
The goal of pre-launch: Have all marketing assets, strategies, and content ready BEFORE you publish, so you can launch with momentum.
This guide walks you through using AI Agents to build everything you need to launch successfully.

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Pre-Launch Checklist

Use this workflow to prepare your marketing system in the right order.
1

1. Brand Identity (Logo + Banner)

What you need:
  • Logo for profile pictures, website, social media
  • Banner image for website header, social posts, ads
How to use AI Agents:
Prompt for Logo Generator:
"Create a professional logo for my [product name] course. Style: [minimalist/bold/modern]. Colors: [specify or 'suggest based on my niche']. Should work as a small profile picture and website favicon."

Prompt for Banner Generator:
"Design a banner image for my [product name] course website. Include the tagline '[your tagline]' in large text. Style: [describe mood/tone]. Colors: [match logo or specify]."
Deliverables:
  • Logo (multiple sizes)
  • Banner (website + social media dimensions)
Download both and save to a brand assets folder. You’ll reuse these across all marketing materials.
2

2. Marketing Strategy

What you need:
  • Which channels to focus on (Instagram, TikTok, email, LinkedIn, etc.)
  • Timeline (30-day, 60-day, 90-day launch plan)
  • Budget allocation (organic vs paid)
  • Campaign structure and milestones
How to use AI Agents:
Prompt for Marketing Strategist:
"Create a [timeframe] launch strategy for my [product name] course priced at $[price]. 

My budget: $[amount] or 'organic only'
My channels: [list platforms you're comfortable with]
My goal: [number] customers in the first [timeframe]
My constraints: [e.g., 'I can create content but can't run ads,' 'No video,' etc.]

Include: channel recommendations, budget breakdown, weekly action steps, key milestones."
Deliverables:
  • Complete launch roadmap
  • Channel priorities
  • Budget allocation
  • Week-by-week action plan
Download this strategy as DOCX. Reference it weekly during your launch to stay on track.
3

3. Launch Email Sequence

What you need:
  • Welcome email (immediate after signup)
  • Value emails (3-5 emails building trust and excitement)
  • Launch announcement email (when product goes live)
  • Urgency email (48 hours before offer ends, if applicable)
How to use AI Agents:
Prompt for Marketing Strategist or Content Strategist:
"Write a 5-email launch sequence for my [product name] course.

Audience: [describe your target audience]
Goal: Convert waitlist subscribers to paying customers
Price: $[amount]
Tone: [encouraging/professional/casual/urgent]

Email 1: Welcome + what to expect
Email 2-4: Value/education (address pain points, share wins, build trust)
Email 5: Launch announcement with CTA

Include subject lines and recommended send timing."
Deliverables:
  • 5 complete emails with subject lines
  • Send schedule (Day 0, Day 2, Day 4, Day 6, Launch Day)
4

4. Content Calendar (Pre-Launch + Launch)

What you need:
  • 30-60 days of content ideas for your primary platform(s)
  • Mix of educational, promotional, and engagement content
  • Posting schedule with dates
How to use AI Agents:
Prompt for Content Strategist:
"Create 60 days of [platform] content for my [product name] course.

Content split:
- 40% educational (pain points, tips, insights)
- 40% promotional (product teasers, testimonials, benefits)
- 20% engagement (polls, questions, behind-the-scenes)

Include full scripts for the top 10 promotional posts.
Posting frequency: [3x per week / daily / etc.]
Launch date: [specify date]"
Deliverables:
  • 60 content ideas (hooks + angles)
  • 10 full scripts (for high-impact posts)
  • Posting calendar with dates
Batch create content: Use the calendar to film/write everything in 1-2 days, then schedule ahead.
5

5. Ad Creatives (If Running Paid Ads)

What you need:
  • 3-5 ad image variants (for A/B testing)
  • Ad copy (headlines, body text, CTAs)
  • Landing page optimization recommendations
How to use AI Agents:
Prompt for Image Generation:
"Create an ad image for my [product name] course. Target audience: [describe]. Include text: '[headline]' and '[CTA]'. Style: [attention-grabbing/professional/bold]. Colors: [specify]."

Repeat 3-5 times with different headlines/angles.

Prompt for Marketing Strategist:
"Write ad copy for 5 different angles targeting [audience] for my [product name] course priced at $[price].

Angles to test:
1. Pain point (struggling with X)
2. Transformation (from X to Y)
3. Proof (students achieved Z)
4. Urgency (limited spots/time)
5. Guarantee (risk-free)

Include headline, body copy (50-75 words), and CTA for each."
Deliverables:
  • 5 ad images
  • 5 ad copy variants
  • Testing plan (which to run first)
6

6. Sales Page Copy (Optional Optimization)

Floa generates your sales page automatically, but you can enhance it with Agents.How to use AI Agents:
Prompt for Marketing Strategist:
"Review my course sales page and suggest improvements.

Product: [name and brief description]
Current headline: [your headline]
Current description: [paste description]
Price: $[amount]
Target audience: [describe]

Suggest:
- Stronger headline options (5 variants)
- Benefit-focused bullet points (10)
- Objection-handling copy (address common hesitations)
- Stronger CTA language"
Deliverables:
  • Alternative headlines
  • Benefit bullets
  • FAQ/objection-handling copy
You can manually update your sales page in Floa’s product settings with this copy.

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Example Pre-Launch Timeline

Day 1-3:
  • Create logo and banner (Week 1, Day 1)
  • Build marketing strategy (Week 1, Day 2-3)
  • Generate content calendar (Week 1, Day 4-5)
Day 3-6:
  • Batch create content for Weeks 1-2 of calendar
  • Write launch email sequence
  • Set up email automation (if using a tool like ConvertKit, Mailchimp)
Day 6-7:
  • Create ad creatives and copy (if running ads)
  • Finalize sales page copy
  • Test checkout flow (make a $0 test purchase)
1 Day Before Launch:
  • Schedule social content for launch week
  • Warm up email list (send first 2 emails)
  • Set up tracking (UTM links, conversion pixels)
Launch Day:
  • Publish product on Floa Marketplace
  • Send launch email
  • Post on all platforms
  • Monitor sales and traffic

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Common Pre-Launch Mistakes

Launching Without Email List

Problem: No one to notify on launch day.Fix: Build a waitlist 2-4 weeks before launch. Use social content to drive signups.

Creating Content the Day Of

Problem: Rushed, low-quality posts that don’t convert.Fix: Use Agents to batch create 30-60 days of content ahead of time.

No Clear Launch Date

Problem: “Coming soon” with no deadline = no urgency.Fix: Set a firm launch date and build countdown momentum.

One-Channel Strategy

Problem: If that channel fails, launch fails.Fix: Use 2-3 channels minimum (e.g., Instagram + Email + LinkedIn).

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Pre-Launch Checklist Summary

Use this as your final review before publishing:
  • Logo created and saved
  • Banner created and saved
  • Marketing strategy downloaded and reviewed
  • 30-60 days of content created and scheduled
  • Launch email sequence written and automated
  • Ad creatives and copy ready (if running paid)
  • Sales page copy optimized
  • Checkout flow tested
  • Launch date set and promoted
  • Waitlist built (if applicable)

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Next Steps

Learn Better Prompting

Get more out of AI Agents with clear, specific prompts

Pricing Strategy

Determine the right price and payment structure

AI Agents Overview

Understand all available agents and their capabilities

Content Strategy

Build ongoing content plans for growth after launch
Pro tip: Don’t wait until your product is “perfect” to start marketing prep. Begin building assets and audience while Floa generates your course.