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What Are AI Agents?

AI Agents are specialized AI assistants that help you build everything around your product — from branding and design to marketing strategies and content calendars. Think of them as your on-demand marketing and creative team that knows your product, audience, and positioning inside-out.
Key difference from product creation: Product Credits build your course. AI Message Credits power these agents to generate everything else you need to launch and scale.

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How AI Agents Work

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Before You Have a Product

Agents are accessible immediately after signup — you don’t need to create a product first. What they can do:
  • Generate logos, banners, and graphics
  • Create marketing strategies for any idea
  • Build content calendars and social media plans
  • Write copy and scripts
Limitation: Without a product, agents don’t have context about your audience, niche, or positioning. You’ll need to describe your idea in each conversation.

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After You Create a Product

This is where AI Agents become game-changing. Once you have a product, agents automatically know:
  • Your product name and niche
  • Your target audience (from your Offer Power Zone)
  • Customer journey stages and transformation
  • Pricing and positioning
  • Market context and knowledge leveraged
Result: You can ask for a “marketing strategy” or “logo” and agents tailor outputs specifically to your product — without you re-explaining everything.
Pro tip: Create your product first, then use agents. You’ll get better, more targeted outputs with less prompting effort.

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How to Use AI Agents

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Step-by-Step Process

1

Navigate to AI Agents

From your dashboard, click “Agents” in the sidebar.You’ll see:
  • Categories (Marketing, Design, Content, etc.)
  • Search bar (find specific agents)
  • Filter options (by category or use case)
2

Select an Agent

Click on the agent you need (e.g., “Marketing Strategist”).This opens a dedicated chat interface for that agent.
Each agent has its own conversation thread. You can have multiple conversations open across different agents.
3

Start Chatting

Describe what you need. The agent will respond based on:
  • Your product context (if you have one)
  • Your specific request
  • Best practices for your niche
Example prompts:
"Create a minimalist logo with a brain icon for my memory course"

"Build a 30-day launch strategy with $1,000 budget focusing on Instagram and email"

"Generate 60 TikTok content ideas for teaching productivity to freelancers"
4

Refine and Iterate

Each response costs 1 AI Message Credit. You can:
  • Ask for changes: “Make it more bold”
  • Request variations: “Show me 3 different color schemes”
  • Add specifics: “Include a 5-email sequence in the strategy”
  • Clarify: “Can you break down the budget by week?”
This is conversational — treat it like chatting with a team member who knows your business.
5

Download Your Output

Every agent response can be downloaded as a DOCX file (free, no credit charge).Click the Download button on any message to save:
  • Marketing strategies as documents
  • Content calendars as editable files
  • Scripts and copy as text documents
Images (logos, banners): Download as PNG files directly from the chat.

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Credit Usage & Pricing

AI Agents use AI Message Credits — separate from Product Credits.

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How Credits Are Consumed

Each message you send = 1 credit consumed.
Typical Usage: 2-4 credits
  • “Create a logo…” (1 credit)
  • “Make it more minimal” (1 credit)
  • “Add transparent background” (1 credit)
Total: 3 credits
Typical Usage: 1-3 credits
  • “Build a launch plan…” (1 credit)
  • “Add email sequence” (1 credit)
Total: 2 credits
Typical Usage: 3 credits
  • “30 days of TikTok ideas” (1 credit)
  • “Write scripts for top 10” (1 credit)
  • “Add posting schedule” (1 credit)
Total: 3 credits

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Credit Allocation by Tier

PlanAI Message Credits/MonthTypical Use Cases
Starter50 creditsBasic branding (logo + banner) + 1-2 marketing assets
Pro350 creditsFull branding suite + comprehensive marketing campaigns
Scale1,000 creditsMultiple products, A/B testing, full agency workflows
Optimize credit usage: The more specific your prompts, the fewer back-and-forth messages you’ll need.Learn how to write effective agent prompts ->

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Context Awareness (The Secret Weapon)

Once you’ve created a product, AI Agents become context-aware — they automatically know your business.

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What Agents Know About Your Product

1

Product & Positioning

  • Product name and description
  • Your chosen Offer Power Zone (niche)
  • Market positioning and unique angle
  • Pricing and value proposition
Example:
You: “Create a marketing strategy” Agent: “Based on your course ‘Freelance Designer Mastery’ targeting designers who want corporate clients without cold outreach, here’s a 60-day organic strategy…”
2

Audience Intelligence

  • Target audience demographics and psychographics
  • The problem they’re solving
  • Knowledge and transformation they’re seeking
  • Pain points and desires
Example:
You: “Give me 30 TikTok ideas” Agent: “Here are 30 TikTok ideas for freelance graphic designers struggling to differentiate themselves and land high-paying clients…”
3

Customer Journey

  • All 5 stages of your course
  • 25 modules and learning outcomes
  • Transformation arc from beginner to mastery
  • Teaching frameworks and methodology
Example:
You: “Write an email promoting my course” Agent: “Subject: From Portfolio Struggles to $10K Clients in 90 Days Hey [Name], remember when landing a single client felt impossible? My course takes you through 5 proven stages…”

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Why This Matters

Without context:
You: “Create a logo” Agent: “What’s your product? Who’s your audience? What’s your niche?”
With context:
You: “Create a logo” Agent: Generates a professional, corporate-friendly logo with design elements that appeal to freelance graphic designers and corporate clients
Result: Faster outputs, fewer iterations, better quality, lower credit usage.

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Best Practices

Be Specific

“Create a 30-day Instagram strategy with 3 posts/week and Reels focus” beats “help me with Instagram”

Use Context After Product Creation

Agents work best when they know your product. Create your course first, then use agents.

Request Multiple Variants

“Show me 3 logo directions” in one message is more efficient than 3 separate requests.

Download Everything

Save all documents as DOCX for future reference and editing outside Floa.

Avoid Vague Prompts

“Make it better” wastes credits. Instead: “Make the colors more vibrant and add a gradient.”

Don't Over-Iterate

Know when to move forward. 3-4 refinements is usually enough for any asset.

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Agent Limitations

Agents have guardrails to ensure quality and performance.

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Request Size Limits

Agents will reject requests that are:
  • Too large (e.g., “Write my entire book”)
  • Too many outputs in one message (e.g., “Generate 500 content ideas”)
  • Outside their scope (e.g., asking Logo Generator for a marketing strategy)
If rejected: Break your request into smaller chunks. Example:
  • “Create 100 blog posts with full content”
  • “Give me 100 blog post titles” -> then “Write the first 10 posts”

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Response Time

Agents respond instantly (typically 2-10 seconds depending on complexity).

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Output Quality

Agents follow best practices for each format:
  • Images: Web-optimized resolution, professional quality
  • Documents: Structured, formatted, ready to use
  • Strategies: Actionable, data-backed, realistic
However, outputs may need refinement based on your brand or preferences. That’s why iteration is built into the workflow.

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Frequently Asked Questions

Yes. Agents are accessible immediately, but they won’t have product context until you create a course.Without a product, you’ll need to describe your idea, audience, and niche in each conversation.
Within the same chat thread, yes. Agents remember the context of your current conversation.Across different agents, no. Each agent has its own conversation thread.Across sessions: Agents always remember your product details (if you have one), but not unrelated previous chats.
Check your dashboard or sidebar footer for a real-time credit counter.Learn more about credits ->
Yes, if you request them. After generating a logo, ask: “Can I get this in 512x512, 1024x1024, and 2048x2048?”Each request counts as a message (1 credit), but you’ll get multiple sizes.
You can:
  • Wait until your monthly renewal
  • Upgrade to a higher plan (credits reset immediately)
  • One-time credit top-ups (coming soon)
Learn more about plans ->
Yes, but you must ask. Transparent backgrounds are not default.Simply say: “Make the background transparent” in your follow-up message.
Floa is launching with 6 core agents and expanding rapidly.Roadmap includes:
  • Email copywriter
  • Sales page optimizer
  • Video script generator
  • Landing page builder
  • Ad copy specialist
  • And more
Feature request? Email [email protected] with suggestions.

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Coming Soon

Ad Creative Generator: Static ads launching within the first month. Video ads coming later.Additional Agents: Email copy, sales page optimization, video scripts, landing pages, and more.Vision: Floa becomes your complete marketing and creative team — a multi-million dollar management suite with full brand context, all inside one platform.

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Ready to Use AI Agents?

Create Your Product First

Get the most out of agents by giving them product context

Learn Effective Prompting

Write better prompts to reduce credit usage and get better outputs
Pro tip: Create your product -> Use Logo Generator + Banner Generator -> Build marketing strategy -> Generate content calendar. This workflow maximizes context awareness and minimizes credit usage.